Harvard Realty - Marketing Property

Harvard Realty builds comprehensive custom marketing for each of our clients. We start with traditional elements like MLS listings, full color property brochures, print advertising, and augment with our effective national referral networks, and now the most critical---online advertising.

Remember, a distinguished home deserves a distinctive showcase. Harvard Realty's high-profile marketing is seen by tens of thousands of the most qualified prospects all over the country. Below is an outline of some of the marketing elements we provide to our clients:

Have you seen Realtor.com? It is now the leading consumer Web site for property searches and we receive more lead traffic from Realtor.com than we do traditional media. Other online sites are becoming more and more popular as well. A great example is Boston.com. Locally, it is the most comprehensive site for area listings. Click here to see where online we feature properties and how potential buyers use the sites.

Harvard Realty signs attract buyers, ultimately providing greater exposure for your home. Our company is well-known in the area by both Realtors and potential buyers. Thus a sign placed at your property prompts inquiry.

Print Advertising

Harvard Realty regularly advertises in a variety of newspapers and magazines. Experience shows us that this is still a major channel for viewing and obtaining information about properties. Click here for a list and profile of the publications with which we advertise.

Harvard Realty hosts a "Agent Open House" at new property listings to educate the local Agents of the unique features of your home. This is an invaluable tool, helping familiarize your property with area Agents who may be working with customers looking for a property just like yours.

Because of Harvard Realty's prime office locations on the Harvard Common we do experience a larger number of walk-ins than any other offices in our area.

Harvard Realty is committed to engaging with the local community. We believe that this is the best way for us to connect with our Buyers and Sellers. We sponsor a number of events throughout the community on a quarterly basis. Examples are the Annual Halloween Open House and our booth at the Harvard Flea Market. In addition, we sponsor a number of local Elementary and High School programs.

In many cases, it is helpful to host an Open House at your property on the weekend. A majority of able Buyers browse the web and papers to see which properties they can conveniently see on a Sunday. This can be a great way to introduce a prospective Buyer to your home.