by Mary Suter on Feb 3

Whether offering clients private exclusive listings, promoting properties as coming soon, or instant full MLS listing syndication, your needs inform our strategy and customized property marketing approach.

Today, many brokerages leverage strategies in supply-constrained markets that improve the selling and buying experience. 

One example is private exclusive listing periods, which provide sellers with early access to the market without the publicity and harmful insights buyers might amass with immediate full MLS syndication to national real estate portals. 

Another strategy is listing a property in MLS as "Coming Soon" for up to 21 days. This tends to activate a larger buyer pool and allows everyone time to prepare for day one on the market.

While no showings or listing syndication occurs during this "Coming Soon" period and no syndication to national real estate portals occurs, all offers must be presented. This means that experienced buyers may surface with offers during this time.

Go-to-market strategies differ, and preparation is key in today’s digital world. One misstep could have a lasting negative impact. As we like to say, foresight and timely execution are essential.

by Mary Suter on Jan 29

It is standard practice for sellers to consult multiple agents to evaluate market fit, responsiveness, and selling costs before establishing an exclusive relationship.

We enjoy every opportunity to prepare and present comparative market analyses. Our business evaluates and reflects on a property's unique features, location, and condition in context with current market conditions to offer compelling go-to-market strategies.

Current market conditions result from your market's supply and demand dynamics. Active listings, recent sales, interest rates, and composition of stock impact market conditions. Sometimes, properties are so unique that they require deeper analysis. 

In today's "be bright, be brief, and be gone" era, we make sure our go-to-market strategy is easily digestible and includes a plan outlining how Harvard Realty will introduce your property to the market. 

Harvard Realty's excellence compels us to define the value proposition, pricing strategy, qualified buyer pool, listing approach, key negotiating tactics to deliver the sale, and the cost of doing business with us in a straightforward and consice manner. 

by Mary Suter on Jan 29

National portals offer lead generation to agents and deep insights to buyers and sellers, but working with a local independent brokerage speeds decisions where your success is our top priority.

In the search for a property, households, on average, visit two or more real estate search portals per day: most likely Zillow, Realtor.com, or Homes.com. This is in addition to the MLS property match emails from several potential buyer agents they’ve met during their searches. 

Real estate search portals hold strong market positions globally, giving consumers deep insights into listings and market trends while garnering incredible pricing power as they sell advertising to generate leads for agents. Thus, the economic playing field is essential to consider when selecting a listing agent. They better be great and local.

 Listing agents do the majority of the legwork in a transaction. This has never been more true than in today’s digital era. It is not uncommon for buyers' agents not to set foot on the premises at all. Let's take a moment and think about that. That is why commissions aren’t set by law and are entirely negotiable. No one understands that more than Harvard Realty.

by Mary Suter on Jan 29

Many factors contribute to today's supply shortages. A low-rate environment during the pandemic accelerated many home improvement projects while also pulling forward sales that would likely have been more evenly distributed in subsequent years. 

Real estate is an illiquid asset, so short-range and long-range plans for buying and selling is essential. 

With tight supply and seemingly ever-increasing home prices in the Northeast, we recommend you develop a shortlist of target locations and budget two or more years out from a transaction. This makes a future move much more budgetable, attainable, and manageable. 

Take steps to configure online searches in a short list of locations to understand better their market dynamics, cost of living, and amenities.  Spend time exploring which locations might be a fit. 

Talk to your accountant, a financial advisor, or trusted contacts to learn more about the implications of buying and selling. And don't forget to decide what debt to income ratio is right for you. 

Get moving; it won’t get any easier in the Northeast.