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Go-to-market strategies that reduce stress and attract offers.
Go-to-market strategies that reduce stress and attract offers.
Exclusive Right to Sell
Exclusive Right to Sell
We swiftly access the market with MLS, using a standard strategy activating the maximum buyer pool.
We swiftly access the market with MLS, using a standard strategy activating the maximum buyer pool.
Benefits
Benefits
- It reaches the digital marketplace quickly.
- It can create urgency in supply-constrained markets.
- Allows you to negotiate offers rapidly.
- You enjoy knowing that MLS syndication to national real estate portals means maximum exposure.
Exclusive Right to Sell - Private
Exclusive Right to Sell - Private
We can access the market discreetly without MLS, activating contacts and targeting an audience directly.
We can access the market discreetly without MLS, activating contacts and targeting an audience directly.
Benefits
Benefits
- Tests the market without racking up negative buyer insights in MLS like days on market or price changes.
- Social media activates our network in exclusive ways.
- Allows you to gather feedback on price discreetly.
- You enjoy more privacy with no MLS syndication to national real estate portals.
- It can be combined with a coming soon strategy.
Coming Soon
Coming Soon
We can progressively access the market with MLS, using a first-look strategy activating astute agents and buyers.
We can progressively access the market with MLS, using a first-look strategy activating astute agents and buyers.
Benefits:
Benefits:
- Generates agent buzz for up to 21 days.
- Social media activates our network.
- Allows you to prepare for "day one" listing activation.
- Experienced buyers may still surface with competitive offers. *no broker can show the property during this period, but all offers must be presented.
- You enjoy a delay of syndication to buyer feeds.
FAQs about Offers
FAQs about Offers
Offer Presentations
Offer Presentations
We must present all verbal or written offers to you as we receive them. We must inform buyers when their offer has been presented.
We must present all verbal or written offers to you as we receive them. We must inform buyers when their offer has been presented.
Benefits
Benefits
- With our counsel, you decide whether to counter, accept, or reject. You decide whether we disclose the presence of offers. You decide whether we "shop" competitive offer details. You decide whether we ask for "best and final" offers.
Buyer Agent Compensation
Buyer Agent Compensation
We can offer buy-side commissions verbally, in emails, in texts, and on our website. We cannot make specific offers to Buyer Agents on MLS.
We can offer buy-side commissions verbally, in emails, in texts, and on our website. We cannot make specific offers to Buyer Agents on MLS.
Benefits
Benefits
- Buy-side compensation is negotiable. With our counsel, you decide whether to offer to pay the buyer’s agent’s fee.
About Buyer Agency
About Buyer Agency
Until the 1990s, “Let the buyer beware” was the norm, and all agents worked for the seller as sub-agents. A Denver Realtor launched the Buyer Agency concept through his REBAC association, offering training and certifications.
Until the 1990s, “Let the buyer beware” was the norm, and all agents worked for the seller as sub-agents. A Denver Realtor launched the Buyer Agency concept through his REBAC association, offering training and certifications.
By 1996, the National Association of Realtors acquired REBAC, and by 2002, most states, including Massachusetts, had adopted buyer representation into their real estate regulations.
By 1996, the National Association of Realtors acquired REBAC, and by 2002, most states, including Massachusetts, had adopted buyer representation into their real estate regulations.
Go-to-Market Examples
Go-to-Market Examples
Exclusive Right to Sell & Coming Soon
Exclusive Right to Sell & Coming Soon
A tranquil setting, discerning features, and superb details in an ideal location, but sellers want breathing room before showings begin. Sellers expect offers.
We go to market with a sign, print quality photos, 24/7 virtual tour, property book, and upcoming open house schedule in MLS and on social.
We present each offer as it is submitted. The sellers accept the second offer.
Exclusive Right to Sell
Private Exclusive
Exclusive Right to Sell
Private Exclusive
A picturesque estate, stunning features, and many extras in a unique setting, but sellers want a little time to discreetly test the market. Sellers suspect qualified buyers will need time to evaluate.
We go to market with a sign, print quality photos, 24/7 virtual tour, property book, and individual tour bookings outside of MLS.
We respond to qualified buyers on due diligence and present verbal offers to Sellers. After an exchange of ideas, the property moves to the purchase & sale.
Standard Exclusive Right to Sell
Standard Exclusive Right to Sell
A vibrant setting, inviting features, and open layout in a neighborhood setting, but sellers want maximum market exposure quickly. Sellers price attractively.
We go to market with a sign, print quality photos, 24/7 virtual tour, property book, and schedule for open houses, in MLS and on social.
We present each offer as it is submitted. The sellers request best and final from three prospective buyers after reviewing seven offers.
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